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This custom GPT can help you easily identify appropriate social and behavior change techniques for your project! A ChatGPT Plus subscription is required to access it.

With everything that is going on in the world, I have been practicing a lot of escapist behaviour and spending ridiculous amounts of time on Instagram reels and YouTube. In my quest for escape, I noticed a few YouTube channels that I bet are great at changing people’s behaviour. A big advantage of YouTube videos…

Looking at training design through a behaviour change lens could be beneficial for training effectiveness. At the end of the day, our intention is to get people to do things differently after the training.

Every year, I work with several INGOs on applying social and behavioural science approaches to programme design. A thing I come across often is people’s discomfort with using the term ‘behaviour change’ in the context of international development. I understand where the discomfort comes from, and I think we should have a serious discussion about…

According to the HIPs, mass media is one of several proven practices recommended for widespread implementation as part of a comprehensive family planning strategy, provided that there is monitoring of coverage, quality, and cost as well as implementation research to strengthen impact.

Far too often, I have seen formative research used as a tick-box exercise. The formative research report should be a document that accompanies the project team throughout the programme design and iteration phases. It helps the team ensure that they are responding to real needs and not design interventions that no-one asked for.

Khartoum, Sudan is my city of birth. War is not new to Sudan, but a war breaking out in Khartoum on 15 April 2023 was a huge shock to the world. The Horn of Africa (comprising of Ethiopia, Eritrea, Djibouti, Somalia and Somaliland) along with Sudan and South Sudan, are notorious for being turbulent and…

Over the years that I have been working with organisations on designing and implementing social and behaviour change (SBC) projects, I have seen many variations of how to put together a team that will design an impactful SBC project. When I zoomed into the ways in which successful projects are similar, I found the common…

The application of an SBCC approach to the design of information campaigns for Afghan migrants travelling through irregular routes was a novel approach. We would like to offer some reflections and lessons learnt that may help in growing the field of integrating a behavioural science lens to the design of information campaigns.

I attended the long-awaited International Social and Behaviour Change Communication (SBCC) Summit in Marrakesh from 5-9 December. It was so good to finally meet so many clients and collaborators in person, and to make connections with like-minded behavioural science fanatics!