Insights & Reflections

Sarah Osman

Debunking and Pre-bunking: A brief overview of the application of Inoculation Theory to combat misinformation

Inoculation Theory postulates that attitudes can be inoculated against persuasive attacks by building the ‘cognitive immune system’, the same way that one can build biological immunity. Similarly to a biological vaccination, this psychological vaccination can be brought about by exposing individuals to a persuasive message that contains weakened versions of the argument.

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Sarah Osman

Characteristics of impactful information campaigns

Information is a fundamental part of behaviour change. However, the way that this information is conveyed is crucial. The format, dosage, framing, structure, and delivery are amongst many factors that influence the quality of the piece of information being delivered.

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Sarah Osman

Useful behavioural mindsets

Success in applying behavioural methods to projects requires a bit more than following specific guidelines prescribed in books. At the heart of an impactful social and behaviour change project is the way in which the project team and the organisation view and think about what they are doing. With a new year ahead of us, here are five behavioural mindsets to consider.

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Sarah Osman

Behaviour change tactics in action: real world examples

In this article, I share five examples of the operationalisation or practical implementation of some behaviour change tactics (aka ‘methods of behaviour change’, ‘behaviour change techniques’ or ‘behaviour change principles’) in development projects.

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