If you are in the beginning of your journey to incorporate behavioural thinking into your project design, I share some tips to help you along the way. Incorporating behavioural science does not have to be a taxing process and can be done with systems and tools that you already have at your disposal.

The agendas of the different actors in the migration and development space vary, but ultimately, taking a behavioural approach to designing information campaigns is taking a human-rights based approach. We should be focusing on providing targeted information to (potential) migrants in all their diversity in a timely manner to help them stay safe along their journeys.

Within SRHR interventions, social norms are often the behavioural determinant that, if successfully changed, can lead to highly impactful SRHR outcomes, because of the potential for diffusion of adoption of new healthy behaviours.

In this article, I share a few frameworks that have been designed for use in development or policy contexts.

In several countries, adherence to the key protective behaviours is declining. This means that we need to think of new ways to design behavioural interventions to promote these behaviours.

Global development organisations, regardless of the sector they are working in, are trying to change behaviour in one way or another.