
What 60+ Professionals Taught Me About Behavioural Science Skills
So far this year, I’ve worked with five different teams on projects ranging from social protection to making nightlife safer. A large portion of my work involves supporting teams in understanding how they can pragmatically apply a social and behavioural science lens to their work. Having always been drawn to psychology and understanding how people are ‘put together’, it still comes as a surprise to me when I encounter people who haven’t really engaged with concepts like understanding behavioural barriers, systems thinking, applying a behavioural design lens or even the socio-ecological model. Because I look at everything through a behavioural science lens, I can’t process how people work without it.