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When we talk about changing behaviour, it’s easy to assume that the decision lies solely with the individual. But in reality, behaviour is shaped by a much larger ecosystem. By breaking down the layers that influence behaviour, we can better understand why certain actions happen (or don’t) and what barriers might be in the way.…

With the start of a new year, it’s the perfect time to reflect on where we are professionally and identify areas for growth. I wanted to create a way for those of us working in the change space (service designers, behavioural designers, social and behaviour change managers, change management professionals, monitoring and evaluation experts and…

I got the wonderful opportunity to attend and speak at the Impact + Profit Conference organised by the SIE Society, Population Media Center and Johns Hopkins Center for Communications Programs. I left the two-day event with one major conclusion: we need to take film and entertainment more seriously and embed them as part of well-rounded…

This year, I celebrated 10 years of running Osman Advisory Services and I launched our first programme, Ela. This programme was born from my own experiences as a consultant and my desire to create a space for women globally to turn to for help. Here, I share how I used behavioural science to transform an…

Artificial Intelligence (AI) is increasingly being incorporated into the way social change and behaviour change projects are researched, designed and implemented. By integrating AI, organisations are finding more efficient and impactful ways to engage communities, tailor interventions, and drive change. Below are some examples of how AI is being applied to projects.

The Social and Behaviour Change (SBC) working group of the NLP Community of Practice, of which I am a co-lead along with Nicola Harford and Stephanie Coker, recently organised a Slack event where participants looked at how various existing AI tools could potentially be used in SBC strategy design.

In social and behaviour change intervention design, the use of evidence, theory and research is central. But this is easier said than done. The Core Processes offer a systematic approach for helping practitioners stay on track and offers clear guidance on how to use evidence, theory and research.

Focusing on how decisions are made towards behaviour during formative research can improve the specificity of strategies and interventions we develop.

Looking to effectively embed applied social and behavioural science into your teams’ work? Start with these five tips.

Intuitively, we know that involving people with lived experience of the challenge we want to address makes sense. But how do we know we executed a consultative process well?