I got the wonderful opportunity to attend and speak at the Impact + Profit Conference organised by the SIE Society, Population Media Center and Johns Hopkins Center for Communications Programs. I left the two-day event with one major conclusion: we need to take film and entertainment more seriously and embed them as part of well-rounded social and behaviour change interventions.

This year, I celebrated 10 years of running Osman Advisory Services and I launched our first programme, Ela. This programme was born from my own experiences as a consultant and my desire to create a space for women globally to turn to for help. Here, I share how I used behavioural science to transform an idea into a practical platform for aspiring consultants.

Artificial Intelligence (AI) is increasingly being incorporated into the way social change and behaviour change projects are researched, designed and implemented. By integrating AI, organisations are finding more efficient and impactful ways to engage communities, tailor interventions, and drive change. Below are some examples of how AI is being applied to projects.