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Since 2000, 21 sub-Saharan African countries have reformed their penal codes or passed laws to expand the legal grounds for abortion (Bankole et al, 2020). This is a tremendous achievement which has had and will continue to have an immensely positive impact on African women’s sexual and reproductive health and rights (SRHR).

According to the leading evaluation resource, Better Evaluation, “evaluation, in its broadest sense, refers to any systematic process to judge merit, worth or significance by combining evidence and values”. One way in which many evaluations can be made more informative and user-friendly would be to incorporate behavioural international design frameworks as a way of assessing…

Fidelity of implementation is the degree to which an intervention is carried out the way it was designed. Monitoring implementation fidelity, though a crucial part of an intervention, is often ignored. Without monitoring fidelity, we can’t really say with any certainty whether interventions work or not.

Inoculation Theory postulates that attitudes can be inoculated against persuasive attacks by building the ‘cognitive immune system’, the same way that one can build biological immunity. Similarly to a biological vaccination, this psychological vaccination can be brought about by exposing individuals to a persuasive message that contains weakened versions of the argument.

Information is a fundamental part of behaviour change. However, the way that this information is conveyed is crucial. The format, dosage, framing, structure, and delivery are amongst many factors that influence the quality of the piece of information being delivered.

Success in applying behavioural methods to projects requires a bit more than following specific guidelines prescribed in books. At the heart of an impactful social and behaviour change project is the way in which the project team and the organisation view and think about what they are doing. With a new year ahead of us,…

In this article, I share five examples of the operationalisation or practical implementation of some behaviour change tactics (aka ‘methods of behaviour change’, ‘behaviour change techniques’ or ‘behaviour change principles’) in development projects.

There is a growing understanding that people should not only be involved in informing behaviour change intervention design but should also be the co-architects of interventions. At each step of the behavioural design process, HCD has some great tools we can apply.

Social and behaviour change (SBC) is increasingly being seen as an important approach to analysing global development challenges, with powerful tools for better quality programme design. The field is growing rapidly, and luckily, an increasing number of donors are investing in behavioural science or SBC projects. Here is a quick overview of the key SBC…

If you are in the beginning of your journey to incorporate behavioural thinking into your project design, I share some tips to help you along the way. Incorporating behavioural science does not have to be a taxing process and can be done with systems and tools that you already have at your disposal.