Characteristics of impactful information campaigns
Information is a fundamental part of behaviour change. However, the way that this information is conveyed is crucial. The format, dosage, framing, structure, and delivery are amongst many factors that influence the quality of the piece of information being delivered.
Useful behavioural mindsets
Success in applying behavioural methods to projects requires a bit more than following specific guidelines prescribed in books. At the heart of an impactful social and behaviour change project is the way in which the project team and the organisation view and think about what they are doing. With a new year ahead of us, here are five behavioural mindsets to consider.
Behaviour change tactics in action: real world examples
In this article, I share five examples of the operationalisation or practical implementation of some behaviour change tactics (aka ‘methods of behaviour change’, ‘behaviour change techniques’ or ‘behaviour change principles’) in development projects.
HCD x SBC: Applying human-centred design approaches to social & behaviour change project design
There is a growing understanding that people should not only be involved in informing behaviour change intervention design but should also be the co-architects of interventions. At each step of the behavioural design process, HCD has some great tools we can apply.
Funding for social and behaviour change projects: Key donors to follow
Social and behaviour change (SBC) is increasingly being seen as an important approach to analysing global development challenges, with powerful tools for better quality programme design. The field is growing rapidly, and luckily, an increasing number of donors are investing in behavioural science or SBC projects. Here is a quick overview of the key SBC donors to follow and the thematic areas they fund.
Tips for designing social and behaviour change projects
If you are in the beginning of your journey to incorporate behavioural thinking into your project design, I share some tips to help you along the way. Incorporating behavioural science does not have to be a taxing process and can be done with systems and tools that you already have at your disposal.
A behavioural approach to irregular migration information design
The agendas of the different actors in the migration and development space vary, but ultimately, taking a behavioural approach to designing information campaigns is taking a human-rights based approach. We should be focusing on providing targeted information to (potential) migrants in all their diversity in a timely manner to help them stay safe along their journeys.
Social norms transformation: what works in the context of SRHR?
Within SRHR interventions, social norms are often the behavioural determinant that, if successfully changed, can lead to highly impactful SRHR outcomes, because of the potential for diffusion of adoption of new healthy behaviours.
Top behavioural intervention design frameworks for NGOs
In this article, I share a few frameworks that have been designed for use in development or policy contexts.
Exploring self-identity to improve adherence to Covid-19 preventive behaviours
In several countries, adherence to the key protective behaviours is declining. This means that we need to think of new ways to design behavioural interventions to promote these behaviours.