Applied Behavioural Science

We use the latest evidence from cognitive psychology, social psychology, social neuroscience and other behavioural sciences to advise our clients. In particular, we specialise in the design of behaviour change projects. Some of the services we offer include:

  • Designing behavioural science-based strategies, e.g. social and behaviour change (SBC) strategies or  applying behavioural insights
  • Running behavioural design processes from beginning to end
  • Designing behavioural science-based programmes using Intervention Mapping and other frameworks
  • Evaluating behavioural science-based programmes
  • Analysing programmatic research for behavioural insights
  • Conducting formative research for behaviour change projects
  • Providing technical support on all aspects of behavioural insights and behavioural design
  • Training on behavioural science and its application to various thematic areas

Here are some examples of projects we worked on.

Sarah is Team Leader of a three-year social and behaviour change communication project for the Danish Refugee Council on increasing protective behaviour during irregular migration, including the development of a tailored training module for diaspora organisations. She is also leading mentoring sessions for each diaspora organisation and guiding them in the development of their communication material.
Sarah was technical lead on the development of a series of social norms transformation guides on behalf of AmplifyChange. She also developed a film script for a how-to guide on social norms transformation as part of the project.
Sarah is leading behavioural insights research for Restless Development Zambia to support them in designing a risk communication and community engagement strategy. She will also be providing guidance in designing behaviourally-informed Covid-19 communications materials.