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Starter Insight
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Can you conduct a situation analysis to understand the key factors influencing a behaviour?
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Very confident
Somewhat confident
Not confident
By "Very Confident" we meant that: • You can independently plan and execute formative research. • You have a clear understanding of the steps involved. • You can identify relevant behavioural and contextual factors.
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Are you able to apply a socio-ecological approach to identify individual, community, and systemic influences on behaviour?
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Very confident
Somewhat confident
Not confident
By "Very Confident" we meant that: • You can independently use a socio-ecological approach to map influences on the behaviour you are studying. • You understand the different levels of influence. • You can identify how these levels interact with one another.
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Can you use behaviour change theories to guide your selection of intervention methods?
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Very confident
Somewhat confident
Not confident
By "Very Confident" we meant that: • You can independently choose theories for different contexts. • You fully understand the theoretical basis of concepts like social norms, attitudes and self-efficacy. • You can justify how the theory supports the intervention.
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Are you confident in matching the correct change method to determinants like attitudes, self-efficacy, or perceived risk?
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Very confident
Somewhat confident
Not confident
By "Very Confident" we meant that: • You know which sources to consult to select methods to address specific behavioural determinants. • You can explain why a method is the right fit. • You know how to link translate the method to a tangible product or service.
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Can you segment your audience to ensure your interventions meet their specific needs?
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Very confident
Somewhat confident
Not confident
By "Very Confident" we meant that: • You can identify key audience groups and what differentiates them. • You can tailor messages or approaches for each segment. • You can design clear guidance for teams to apply the segmentation approach.
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Are you skilled in pre-testing materials with your audience to ensure they resonate effectively?
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Very confident
Somewhat confident
Not confident
By "Very Confident," we mean that: • You can design and conduct pre-tests for materials. • You know how to gather and interpret audience feedback. • You can make improvements based on the results.
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Do you feel confident in collecting and analysing qualitative and quantitative data to measure success?
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Very confident
Somewhat confident
Not confident
By "Very Confident," we mean that: • You can collect data using methods like surveys, interviews, or focus groups. • You know how to analyse both numbers and themes effectively. • You can use findings to draw meaningful conclusions.
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Are you skilled at addressing power imbalances and other dynamics in your programmes?
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Very confident
Somewhat confident
Not confident
By "Very Confident," we mean that: • You can identify and address power imbalances in your audience and team. • You ensure that gender equity is integrated into your programme. • You can create strategies to challenge harmful norms.
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to Implementation messages
Can you use AI tools to conduct rapid situation analyses or identify behavioural determinants?
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Very confident
Somewhat confident
Not confident
By "Very Confident," we mean that: • You know how to use AI tools to gather and organise data efficiently. • You can identify key behavioural factors quickly with AI assistance. • You can validate AI outputs to ensure accuracy.
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Are you able to prototype messages or simulate audience reactions using AI tools?
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Very confident
Somewhat confident
Not confident
By "Very Confident," we mean that: • You can use AI tools to draft and refine message prototypes. • You understand how to test AI-generated messages for clarity and impact. • You can simulate audience responses to adjust content before full deployment.
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