Expert Guide
This category assesses your ability to analyse and identify the factors influencing specific behaviours. High scores indicate proficiency in using tools like situation analysis and socio-ecological models to understand behavioural determinants. Low scores suggest the need to focus on foundational skills like identifying social norms and prioritising barriers to change.
Here, your capacity to choose and apply behaviour change methods is evaluated. High scores reflect expertise in matching methods to specific determinants and tailoring interventions to cultural contexts. Low scores highlight the opportunity to improve your knowledge of behaviour change theories and the practical application of these methods.
This section evaluates your readiness to design and execute SBC interventions effectively. High scores suggest confidence in creating communication strategies, setting SMART objectives, and pretesting materials. Low scores point to the need for training in audience segmentation and programme coordination across channels.
This category measures your skills in monitoring and assessing the success of SBC initiatives. High scores indicate a strong ability to design M&E frameworks, link indicators to objectives, and use data for programme improvement. Low scores reveal gaps in data collection, quality assurance, and reporting findings to stakeholders.
This category gauges your understanding of ethical considerations and inclusivity in SBC programmes. High scores reflect a commitment to addressing gender dynamics, power imbalances, and unintended consequences. Low scores suggest the need to strengthen practices in stakeholder engagement, consent processes, and empowering marginalised groups.
This assessment was designed by Sarah Osman, a cognitive psychologist and global development specialist with over 20 years of experience in applied social and behavioural science. As the founder of Osman Advisory Services, an African woman-owned boutique consultancy, Sarah has worked with organisations such as World Vision and the Danish Refugee Council to craft evidence-based, impactful interventions.
Sarah’s expertise spans:
Sarah is also a certified member of the Global Association of Applied Behavioural Scientists (GAABS) and an advocate for integrating behavioural science into programme design across sectors.
As a thought leader in SBC, Sarah regularly shares insights through her blogs, workshops, and global presentations, shaping how organisations integrate behavioural science into programme design.
Through this assessment, she brings her years of expertise to help you measure your skills, identify growth areas, and advance your impact in social and behaviour change.