Information is a fundamental part of behaviour change. However, the way that this information is conveyed is crucial. The format, dosage, framing, structure, and delivery are amongst many factors that influence the quality of the piece of information being delivered.

Success in applying behavioural methods to projects requires a bit more than following specific guidelines prescribed in books. At the heart of an impactful social and behaviour change project is the way in which the project team and the organisation view and think about what they are doing. With a new year ahead of us, here are five behavioural mindsets to consider.

In this article, I share five examples of the operationalisation or practical implementation of some behaviour change tactics (aka ‘methods of behaviour change’, ‘behaviour change techniques’ or ‘behaviour change principles’) in development projects.

There is a growing understanding that people should not only be involved in informing behaviour change intervention design but should also be the co-architects of interventions. At each step of the behavioural design process, HCD has some great tools we can apply.

Social and behaviour change (SBC) is increasingly being seen as an important approach to analysing global development challenges, with powerful tools for better quality programme design. The field is growing rapidly, and luckily, an increasing number of donors are investing in behavioural science or SBC projects. Here is a quick overview of the key SBC donors to follow and the thematic areas they fund.

If you are in the beginning of your journey to incorporate behavioural thinking into your project design, I share some tips to help you along the way. Incorporating behavioural science does not have to be a taxing process and can be done with systems and tools that you already have at your disposal.