Global development organisations, regardless of the sector they are working in, are trying to change behaviour in one way or another.

Right now, there’s a lot of exciting stuff going on in the world of behavioural science (BeSci) and international development.

Current social and behaviour change (SBC) projects are sometimes criticised for being too simplistic, not taking into consideration complex behavioural drivers.

Social neuroscience is an interdisciplinary field that studies how our brain reacts under various social interactions.