This year, I celebrated 10 years of running Osman Advisory Services and I launched our first programme, Ela. This programme was born from my own experiences as a consultant and my desire to create a space for women globally to turn to for help. Here, I share how I used behavioural science to transform an idea into a practical platform for aspiring consultants.

Artificial Intelligence (AI) is increasingly being incorporated into the way social change and behaviour change projects are researched, designed and implemented. By integrating AI, organisations are finding more efficient and impactful ways to engage communities, tailor interventions, and drive change. Below are some examples of how AI is being applied to projects.

The Social and Behaviour Change (SBC) working group of the NLP Community of Practice, of which I am a co-lead along with Nicola Harford and Stephanie Coker, recently organised a Slack event where participants looked at how various existing AI tools could potentially be used in SBC strategy design.

In social and behaviour change intervention design, the use of evidence, theory and research is central. But this is easier said than done. The Core Processes offer a systematic approach for helping practitioners stay on track and offers clear guidance on how to use evidence, theory and research.

Focusing on how decisions are made towards behaviour during formative research can improve the specificity of strategies and interventions we develop.

Looking to effectively embed applied social and behavioural science into your teams’ work? Start with these five tips.