Insights & Reflections

Sarah Osman

Tips for getting the most out of formative research

Far too often, I have seen formative research used as a tick-box exercise. The formative research report should be a document that accompanies the project team throughout the programme design and iteration phases. It helps the team ensure that they are responding to real needs and not design interventions that no-one asked for.

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Sarah Osman

Social, behavioural and neuroscience insights on peacebuilding

Khartoum, Sudan is my city of birth. War is not new to Sudan, but a war breaking out in Khartoum on 15 April 2023 was a huge shock to the world.
The Horn of Africa (comprising of Ethiopia, Eritrea, Djibouti, Somalia and Somaliland) along with Sudan and South Sudan, are notorious for being turbulent and violent. Peacebuilding efforts in this region have spanned over decades, and building peace in the region is a specialisation of hundreds of scholars and institutes. Yet, whatever progress is made never lasts.

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Sarah Osman

Who to include in the SBC project design process

Over the years that I have been working with organisations on designing and implementing social and behaviour change (SBC) projects, I have seen many variations of how to put together a team that will design an impactful SBC project. When I zoomed into the ways in which successful projects are similar, I found the common denominator to be a well put-together core design and implementation team. These teams contain seven key functions.

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