Author: Sarah Osman

Artificial Intelligence (AI) is increasingly being incorporated into the way social change and behaviour change projects are researched, designed and implemented. By integrating AI, organisations are finding more efficient and impactful ways to engage communities, tailor interventions, and drive change. Below are some examples of how AI is being applied to projects.

The Social and Behaviour Change (SBC) working group of the NLP Community of Practice, of which I am a co-lead along with Nicola Harford and Stephanie Coker, recently organised a Slack event where participants looked at how various existing AI tools could potentially be used in SBC strategy design.

In social and behaviour change intervention design, the use of evidence, theory and research is central. But this is easier said than done. The Core Processes offer a systematic approach for helping practitioners stay on track and offers clear guidance on how to use evidence, theory and research.

Focusing on how decisions are made towards behaviour during formative research can improve the specificity of strategies and interventions we develop.

Looking to effectively embed applied social and behavioural science into your teams’ work? Start with these five tips.

Intuitively, we know that involving people with lived experience of the challenge we want to address makes sense. But how do we know we executed a consultative process well?

Could a change design framework tailored to your organisation be your key to achieving impact?

At its core, social change is about changing people’s behaviour. Why not instil an understanding of the science behind human behaviour and how to change it in international development studies graduates?

A big topic has been around what all of this progress means for the majority of the world that is non-Western and what it could potentially mean for the 30% of the world’s population that does not have access to the internet. Based on several papers that I have been reading on AI in the…

This custom GPT can help you easily identify appropriate social and behavior change techniques for your project! A ChatGPT Plus subscription is required to access it.