About Sarah

I was born in Khartoum, Sudan in 1980 and raised in Zambia, the Philippines and the Netherlands. As a classic third culture kid, I thrive in international environments and identify as a global citizen. I currently live in Oslo with my Norwegian husband and two children.

A combination of exposure to the dichotomy of growing up in privilege in the Global South, along with a deep curiosity about what makes people do what they do led me to first become a cognitive psychologist. Later, I became interested in applying my behavioural science background to international development, which became the topic of my second MSc. I also completed a postgraduate qualification in business and human rights law.

After working for several large NGOs (MSI Reproductive Choices, Save the Children) I set up Osman Advisory Services in 2014 to offer a bespoke set of services to non-profits. As an African woman, I also feel it is my duty to contribute to diversifying the development consulting and applied behavioural science spaces. I am a certified member of the Global Association of Applied Behavioural Scientists (GAABS).

I work in English, but I also speak Sudanese Arabic, Dutch, and intermediate Norwegian. I read Danish and understand some French.

Please explore the Insights & Reflections section on our website, where I share my thoughts on a wide range of topics.